Search Engine Optimization (SEO) is a digital marketing technique that seeks to improve the rank of your website in search engine results.
As an intangible service, it is difficult to convince website owners
of the need for digital marketing for their businesses.
1. Increase Traffic
The first page of Google captures 71% of search traffic clicks.
It is thus best to have your website appear at the top of search engine results to reach the majority of your potential customers and increase traffic.
There are many ways that your website can convert traffic into profit.
2. Shortens Sales Cycle
The sales cycle involves reaching out to people who may not be interested in what you offer.
Having a good SEO strategy means that you will attract people who are already interested in what you offer, simplifying the effort needed to convert such individuals into customers.
Cutting out uninterested individuals shortens the sales cycle, reducing the amount of effort wasted.
3. Increased Trust and Credibility
People trust search engines and the results they provide. Having your website appear on the first page of a search due to SEO gives your business credibility.
4. Capture researchers
Research shows that most individuals make purchases only after researching online.
SEO presents your business to researchers in your niche, increasing your chances of getting a new customer.
5. Better User Experience
Following good SEO practices improves your web design and makes your website more responsive. This improves the user experience for your website.
6. Increases Engagement
Local SEO makes your website visible to people within your locale, increasing the probability of your target audience to relate with your brand.
The more your visitors relate to your website, the more they engage with it.
7. Costs Less
Compared to the cost involved in traditional marketing, SEO and digital marketing as a whole cost less with better returns.
Through web advertisements such as google ads, increased website traffic can be profitable even when you don’t make a sale.
SEO is more of an investment than a cost.
8. Outrank Competitors
With better SEO, you can outrank your competitors; getting more clicks to convert into a sale.
9. Cascading Results
The successes of paid advertisement last for a short period. But the increase in web traffic that is generated from good SEO has a cascading effect. Its results can continue for years.
10. Evolving Website
Search engines constantly update their algorithms for ranking pages.
To have good SEO, you also will have to keep updating your website. SEO thus keeps your website from falling behind in technology.
Check out our website to discover more reasons why your website needs search engine optimization.