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If you’re a business owner, you’ll have confusion in choosing between digital marketing and traditional marketing. Though both strategies have their advantages, there’s no denying that digital marketing was taking over traditional marketing in 2021.
In this blog, we have made a list of the advantages of digital marketing over traditional marketing. This list is from an expert’s perspective.
1. High Return on Investment (ROI)
Compared to traditional marketing, digital marketing offers a high Return on Investment.
Say that you’re a beginner and you run an email marketing campaign. In this case, all you need to spend is about $15/month as a subscription fee for email marketing software like GetResponse.
You may make about $300 (depending on your skill).
If you opt for a traditional marketing strategy like billboard advertising to promote your products, you should spend about $1000/month just to show the ads to people.
In return, you may make a slightly higher amount.
As you can see, the ROI of digital marketing is significantly higher than traditional marketing.
2. Accurate Targeting
You can choose the target audience to display your advertisement in digital marketing.
For instance, if you run a PPC advertising campaign on Google, you can target the audience based on their age, gender, location, etc.
However, in traditional marketing, the advertisements are made to run on platforms with massive reach without proper targeting. Though many people may see the ad, only a few may convert into customers.
Say that you aren’t interested in cars and see an advertisement related to car modification. Will you purchase that product? Probably no, right?
The ability to precisely target the audience in digital marketing helps cut down marketing costs.
3. Measurable Results
It’s pretty easy to measure the results of a digital marketing campaign. Say, for example, you run advertisements on Facebook. As your advertisements keep running, you can analyze various metrics like Click-Through Rate, Cost Per Conversion, Cost Per Click, Ad Impressions, etc.
By analyzing the metrics, you can change your ad campaign to achieve better performance.
Speaking of traditional marketing, you should wait for weeks or even months to ascertain the campaign performance.
4. Higher Reach
Through digital marketing, you can advertise to the entire world. But unfortunately, the same isn’t the case in traditional marketing.
Some may argue that it’s possible to advertise to a larger group through traditional marketing.
Yes, it’s possible. But, it costs a lot more.
Besides getting a higher reach, you can also compete with top brands in your industry through digital marketing.
If your product is of good quality, and if your advertisement attracts people’s attention, you can sell your product — regardless of the size of your competitor’s brand.
5. Better Engagement
If you do digital marketing correctly, you can ensure high engagement.
The engagement you receive will depend on the digital marketing strategy you use.
However, generally speaking, digital marketing receives better engagement than traditional marketing.
Below, we have listed some TIPS TO BUILD ENGAGEMENT WITH YOUR AUDIENCE.
If you have a website, publish blogs frequently to drive traffic. Also, ensure to write the blogs in a conversational tone. By doing so, the readers will be better engaged, and there’s a high chance for them to take the action you desire.
- When sending marketing emails, make sure to personalize them.
- Publish attractive posts on social media to capture people’s attention.
- Finally, create and publish advertisements that benefit and attract viewers.
There’s no denying that digital marketing is taking over traditional marketing.
However, if you’re a business owner and want to grow your business as the best in the industry, I suggest you utilize digital and traditional marketing strategies.
In the initial stage, you may focus only on digital marketing as it’s more cost-effective and offers a high Return on Investment. But, once you grow, you can start trying traditional marketing too. Generally, I recommend focusing on digital marketing 80% and 20% on traditional marketing.
Before concluding the blog, I’ll quickly list the disadvantages of digital marketing.
- Search engines and social media platforms keep updating their algorithms frequently. So if you want to succeed in digital marketing, you should keep learning and adapt yourself to the changes.
- Digital marketing depends on technology. So, if something goes wrong, your digital marketing efforts will halt.
- As digital marketing mainly depends on the internet, privacy issues may occur.