In 2022, many businesses started to utilize digital marketing. If you’re planning to get into digital marketing, here are the significant advantages of digital marketing that you should know.
Advantages of Digital Marketing
The following are the advantages of digital marketing.
1. Better Reach
As you already know, it is possible to reach various electronic devices through digital marketing. This is one of the significant advantages of digital marketing compared to traditional marketing.
Say you’re running a traditional marketing campaign in the newspaper. In this case, your ads will be seen only by the people who purchase the particular newspaper in which your advertisement is published. But, the same isn’t the case with digital marketing. If you run a PPC campaign on Facebook, many of your target audience will see your ads. This will, in turn, result in better conversions.
2. Ability to Target the Right Audience
In digital marketing, it is absolutely possible to target the right audience.
If you follow the Search Engine Optimization (SEO) method of digital marketing and have chosen the right keywords, many people who see your website will be the right people. So, you can expect them to purchase your product or service.
Similarly, if you run Pay-per-click (PPC) campaigns on platforms like Facebook and Google, you get to choose the audience you want to target.
But, through traditional marketing, it is impossible to show the correct ads to the right people. For example, the advertisement of sugar tablets might be delivered to a healthy individual. Of course, this advertisement is irrelevant to him, and the money spent on showing the ad to him goes down the drain.
Thus, in digital marketing, you get the ability to target the right audience.
3. Ability to Measure the Results
In digital marketing, it’s pretty easy to measure the performance of your campaign.
To calculate the number of visitors to your website, you can easily do so by checking your website’s performance graph on Google Analytics. Similarly, if you want to know your email marketing campaign’s performance, you can easily do so by analyzing your email marketing software.
If you run PPC campaigns, you can measure various performance indicators like:
- Cost per conversion (CPC)
- Return on investment (ROI)
- Customer acquisition cost (CAC)
- Cost per mille (CPM), etc.
But, in traditional marketing, you can’t measure the results. For example, you might not be able to accurately calculate the money you paid for acquiring one customer through billboards.
This point is quite obvious. Digital marketing is a lot more cost-effective compared to traditional marketing. Moreover, if you run digital marketing campaigns in the right way, you’ll be able to save a lot of money. You can invest the money you saved for running more digital marketing campaigns in the future, which can further boost your sales.
Advertising in newspapers, billboards, etc., can cost a lot of money. If you want to target billboards in a significant area, you’ll probably have to spend tens and hundreds of thousands of dollars. But, if you spend a few thousand dollars on digital advertising, you can get a targeted audience, and they are more likely to purchase your product or service.
5. Ability to Make Changes
In digital marketing, you can make changes to your marketing campaign on the go!
Say you have an advertisement running on YouTube. You feel that you need to change the target location. Now, all you have to do to change the target location is go to Google Ads Manager, select the campaign, and edit the target location. It’s that simple!
If you opt for traditional marketing, making swift changes is, of course, not possible. For example, you may want to change the time in which your advertisement displays on the billboard. As you know, it’s not a simple process! You will have to contact the person in charge of displaying the ads on the billboard. Also, if some other ads show at that particular time, you can’t capture that spot.
None of these issues occur in digital marketing, which is excellent!
6. Better Conversions
Digital marketing is a lot better than traditional marketing when it comes to conversions. Since your ad is being displayed to the targeted audience, your audience has a high chance to purchase your product or service.
Moreover, if you know the tactic of conversion rate optimization (CRO), you can yield even better conversions through digital marketing.
7. Quicker Way to Build Trust and Reputation
Digital marketing is a quicker way to build trust and reputation. Here’s how!
Say you’re following the social media marketing strategy. Now, if the “likes” and “comments” feature is available on that social media platform, anyone seeing the ad can get to know the engagement that your business gets. If you have a pretty robust social media profile, this feature can help boost your sales.
Now, if your social media profile is new, don’t worry! It’s time for you to build the audience. Many people will give the excuse of saying that the accounts that generate leads have lots of followers and engagement. Keep in mind that the big accounts were in the same stage as you when they were first launched. So, if you publish excellent and valuable content, your social media account will automatically grow, and you will see your sales increasing.
If you do traditional marketing, building trust and reputation takes super long. When an advertisement is displayed on newspapers, billboards, etc., in many cases, it will not show the engagement. So, people will not know about the product, its quality, and its benefits.
So, you need to have a reputed brand for people to trust your product without reviews or proof.
Moreover, building a reputed brand through traditional marketing may take years, but building the brand may be done in a few months through digital marketing.
In this day and age, if you aren’t marketing your business digitally, trust us, you’re leaving behind a lot of money on the table.
There are various digital marketing forms like email marketing, search engine optimization (SEO), PPC advertising, online marketing, content marketing, affiliate marketing, etc. All these forms of digital marketing have their own benefits. Choose a digital marketing strategy that suits your business the best and proceed with it.
So, even if you prefer traditional marketing over digital marketing, we highly recommend giving digital marketing a try at least once. You will be surprised by the results!