Best Tools for Email Marketing (Part 1)

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Email marketing is a fantastic strategy to promote your products and increase the reach of your business. 

However, if you want to succeed in email marketing, you should make sure to use the right set of tools. 

In this blog, we have listed the best tools for email marketing that you’ll find beneficial. 

Let’s get on the list!

1. GetResponse

GetResponse is a great email marketing software with several features

Moreover, GetResponse is affordable. There are four plans that GetResponse offers. 

  • Free 
  • Basic – $19/month
  • Plus – $59/month
  • Professional – $119/month
GetResponse pricing

If you’re just getting started with email marketing, you can opt for the Free plan. However, you should note that there are lots of feature limitations. 

We personally suggest you opt for the Basic plan as it includes most of the necessary features for running an email marketing campaign.

You can try the 30 days free trial of GetResponse to see how the software works. 

Here is a list of some of the key features from GetResponse. 

  • Easy to use landing page editor. 
  • Easy to use sign-up form builder. 
  • Easy to use email editor. 
  • Website builder along with SSL certificate.
  • Support for A/B testing. (Available on the Basic plan and above)
  • Unlimited monthly email sends on all plans. 
  • Support for click tracking. 

If you run a large business and want advanced features, you can contact GetResponse and get a quote from them. 

2. Sendinblue (Email marketing software)

Sendinblue is another great email marketing software. They offer four plans:

  • Free
  • Lite – $25/month
  • Premium – $65/month
  • Enterprise – Contact Sendinblue for more information
Sendinblue pricing

With Sendinblue’s free plan, you’ll get access to many features like marketing automation, real-time reporting, transactional SMS and email sending, sales CRM, advanced segmentation features, etc. 

However, unlike GetResponse, if you’re on the free plan of Sendinblue, there will be a “Sent by Sendinblue” watermark at the bottom of the emails you send. 

If you upgrade to the Premium plan, you can get access to features like geography and device reporting, and of course, watermark-free emails.

In our opinion, we find GetResponse more value for money compared to Sendinblue. For instance, the Basic plan of GetResponse is about $10 cheaper compared to the Lite plan of Sendinblue, but still, you get a lot of features. 

If you’re a beginner at email marketing and want basic features, you can give the free plan of Sendinblue a try.

3. HotJar (Website heatmap tool)

HotJar is a great heatmap tool for your website. 

Firstly, we will quickly explain about heatmap and why you need it. 

Heatmap is a visualization technique that makes it easier to understand complex data. 

Website heatmaps show how users interact with a page on your website. It shows the places where users click, scroll, etc. This helps you to optimize your page better and yield better conversions. 

Website heatmap represents the data using colorful graphics. 

We hope you got a clear idea about heatmaps. 

Now, let’s see the various plans of HotJar

  • Basic – Free
  • Plus – $39/month
  • Business – $99/month
  • Scale – $389/month
HotJar pricing

If you opt for the Basic plan (free plan), you can record up to 35 daily sessions. Moreover, you get the automatic data capture feature.

The paid plans will give you access to more features like powerful recording filters, higher daily session recording, etc. 

If you want to make your email marketing campaign, you should get an idea of how users interact with your landing page. By using HotJar, you can get a better idea of where users spend more time on your landing page and what CTAs will work the best. 

4. Canva (Graphic designing tool)

Canva is a fantastic online graphic designing tool. You can use it for editing images, creating images, creating infographics, etc.

If you run a small or even large business and don’t want to fiddle around with sophisticated tools like Photoshop, Canva can be a great option. 

Moreover, Photoshop isn’t a good tool for creating multi-page documents like ebooks, reports, etc. But, using Canva, you can create them easily. 

There are three types of plans that Canva offers:

  • Free
  • Pro – $119.99/year
  • Enterprise – Contact Canva for more information
Canva pricing

Even if you opt for the Free plan, you’ll get lots of features like 250,000+ templates, several photos and graphical elements, 5GB cloud storage, etc. 

The premium plans will give you access to more templates, more photos, more graphical elements, higher cloud storage, background remover tool, etc. 

Speaking of the editing features, they are pretty much the same across various plans. 

Make sure to utilize the 30-day free trial that Canva offers to try its premium features.

5. Zoho Social (Social media marketing tool)

Zoho Social makes it easy to manage your social media. 

As you know, social media can help improve the performance of your email marketing campaigns. However, if you want social media to help boost your email marketing campaign’s performance, you should first grow your presence. 

If you have accounts on multiple social media platforms, managing them can be difficult. But, if you use Zoho Social, the task will become a lot easier. 

Here are some of the features that Zoho Social offers. 

  • You can schedule your social media posts for the time when you want to publish them. 
  • You can easily monitor the significant aspects of your social media profile. 
  • The detailed analytics feature lets you easily monitor the performance of your business on social media. 

The following is the pricing for various Zoho Social plans.

  • Standard – $15/month
  • Professional – $40/month
  • Premium – $65/month
Zoho Social pricing

Zoho Social also offers a 15-day free trial that you can give a try.

We hope this blog has given you a clear idea of the best tools to use for email marketing. 

There are several email marketing tools out there, and each tool satisfies a particular purpose. If we list all the tools in this blog, beginners can feel overwhelmed and confused. 

So, we have split this blog into two parts and listed the five best email marketing tools in this part. In the next part, we will cover the other five. 

Stay tuned for the next part of this blog!