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In the previous part of this blog, we covered some of the best tools for email marketing. However, since there are many great email marketing tools out there, listing all of them in a single blog will make it pretty lengthy. So, we have split the blog into two parts. In this part, we will discuss the remaining five tools for email marketing.
6. Sumo (Email capture tool)
Sumo is a popular email capture tool that offers many functionalities. This includes a list builder, smart bar, live chat, contact form, etc. With Sumo, you can build fantastic opt-in forms that convert. You should also note that the positioning of the opt-in form plays a significant role in getting more conversions. You can place the opt-in form in the sidebar or at the bottom of your website to get more sign-ups. Also display the opt-in form as a popup.
Below, we have listed the pricing of various Sumo plans.
- Pro – $49/month
Sumo also offers a 30-day money-back guarantee. So, if you don’t like Sumo for some reason, you can get your money back within 30 days from the day of purchase. For most websites, the free plan will suffice as it includes several features such as the ability to create email opt-in forms, fully customizable design, visitor targeting, etc. If you upgrade to the Pro plan, you’ll get access to more features like A/B testing, advanced visitor targeting, etc.
7. Stripo (Email template builder)
Stripo is a fantastic drag-and-drop email template builder that makes creating email messages very simple. If you don’t have HTML skills and want to design a responsive email message, you can use Stripo. Alright! But, how can I import my email template to my Email Service Provider (ESP)?
Stripo is integrated with over 71 Email Service Providers (ESPs), which is awesome. This includes the major ESPs like GetResponse, Sendinblue, Mailchimp, ActiveCampaign, etc.
Below, we have listed the pricing of various Stripo plans.
- Basic – $15/month
- Medium – $45/month
- Pro – $95/month
- Prime – Custom pricing
If you’re a beginner, you can opt for the free plan. However, there will be limitations only two templates can be used per project, no previewing of email templates through a link, the availability of only email support, etc. If you upgrade to the Business plan, you’ll get a lot more features. Most businesses will find these features to be sufficient. However, if you want all the features that Stripo offers, you should purchase their Agency plan, which costs $40/month — making it pretty expensive.
8. Pikwizard (Free image tool)
Pikwizard contains a library of more than one million stock photos and videos. Moreover, most of the photos are royalty-free images. This means you can use the photos without providing attribution. Another advantage of Pikwizard is that it contains images and videos in various categories. So, you don’t have to worry about paying money for stock photos. Having said that, since the images in Pikwizard are open to use by anyone, many people will use them. So, we suggest you use tools like Canva to customize the image to make it look unique. You may also add your logo and other brand elements to the image.
9. Grammarly (Writing assistant tool)
If you want your email marketing campaign to be successful, people must find your email content beneficial. Besides that, the way you convey your information also plays a role in determining the success of your email marketing campaign. Your content should be free from spelling, grammatical, and punctuation errors. Using Grammarly, you can make your emails stand out by using its suggestions to correct grammatical errors and convey the message correctly.
Grammarly offers three different plans. Below, we have listed the pricing of them.
- Premium – $30/month
- Business – $25/month/member
Be noted that if you opt for annual billing, the cost will reduce — which is expected. The free version of Grammarly is great. But, it has some limitations. If you aren’t using a writing tool and are on a tight budget, you can opt for the free version of Grammarly as something is better than nothing. Upgrade to the premium plans, you’ll get access to more features, including tone adjustments, plagiarism detection, fluency, formality level, word choice, etc. If you’re a new writer, you’ll find Grammarly Premium to be worth it.
Now, speaking of the ways you can use Grammarly, here’s how you can use it.
- Desktop app
- Grammarly web tool
- Browser extension
- Microsoft Word
- Google Docs
- Grammarly keyword on your smartphone
10. Heading Analyzer from CoSchedule (Heading analyzing tool)
The subject line of your email plays a significant role in determining the open rate. In other words, the subject line plays a significant role in making people open your email. The better the subject line, the better will be the open rate.
Here are some tips for writing a fantastic subject line for your email.
- Keep it short; yet brief: The subject of your email should be short. In our opinion, you should keep your subject line within 40 characters. Though the subject line is short, it should be descriptive enough to attract the attention of readers.
- Personalize the subject lines: Personalization in the subject line can improve the open rate. So, if you have the data, we highly suggest you personalize the subject lines.
- Don’t clickbait: Clickbaiting may increase the open rate for that specific email. But, in the long term, it’ll have a negative impact. So, be trustworthy and convey only the information you offer in your email in the subject line.
- Induce the feeling of urgency: If possible, you can cause a feeling of urgency to the readers. When you do so, you can capture the attention of readers more quickly.
Though Headline Analyzer is a heading analyzing tool, it displays a lot of information required to write compelling subject lines for emails. The information that the Headline Analyzer tool displays includes power words, emotional words, character count, The Headline Analyzer tool from CoSchedule is completely free. So, we highly suggest you give the tool a try. This is the end of the second part of the best tools for email marketing blog. We hope you found the two parts of the blog on email marketing tools beneficial. In case you have not read it, here is part 1 of the best email marketing tools series.