Brand and Content Manager

We are seeking a skilled Brand and Content Manager to join our marketing team. As a Brand and Content Manager, you will be responsible for creating and implementing effective content strategies that support our inbound marketing approach. Your primary focus will be to develop SEO-friendly, educational, and compelling content that drives visitors to our website and converts them into leads.

  • You are a skilled content developer with experience in inbound marketing and a passion for creating high-quality, educational content that engages prospects and drives leads.

  • You have a deep understanding of SEO and keyword research and can use data-driven insights to inform your content strategies.

  • You are a creative problem-solver who can develop content that meets the needs of various target audiences and is always looking for ways to innovate and improve upon existing content strategies.

  • You have excellent communication and collaboration skills and can work effectively with cross-functional teams to achieve common goals.

  • You are highly organized, able to manage multiple projects simultaneously, and can work effectively under tight deadlines.

  • You are proactive and self-motivated and are always looking for ways to improve your skills and knowledge in the field of inbound marketing.

  • You have a positive attitude, and a strong work ethic, and are a team player willing to go above and beyond to support the success of the marketing team and the company.
  • Create and execute content strategies aligning with inbound and outbound marketing approaches.

  • Develop high-quality content pieces such as blog posts, whitepapers, e-books, webinars, videos, and social media posts for use in outbound marketing campaigns.

  • Work closely with the sales team to understand their needs for outbound marketing collateral, such as sales decks and product sheets.

  • Help manage and execute outbound marketing campaigns, including email marketing, direct mail, and advertising.

  • Research to identify ideal target audiences for outbound campaigns, and develop messaging that resonates with those audiences.

  • Leverage Phalera’s marketing software and other tools to track and report on the effectiveness of outbound marketing campaigns.

  • Collaborate with the marketing team to ensure content is aligned with our brand voice, messaging, and overall marketing goals.

  • Support the sales team by delivering high-quality leads to close into new business.

  • Continuously research and stay up-to-date with industry trends and best practices in inbound and outbound marketing.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

  • At least 3 years of experience in content development or marketing, with a focus on both inbound and outbound marketing.

  • Strong writing and communication skills.

  • Experience with SEO and keyword research.

  • Knowledge of inbound and outbound marketing strategies and tactics.

  • Familiarity with marketing automation and analytics tools.

  • Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.

  • Attention to detail and ability to work under tight deadlines.

  • Positive attitude, self-motivated, and a team player.