How to Change Favicon on WordPress - Blog featured image

How to Change Favicon on WordPress

A favicon is a small icon that appears next to your website’s name in browser tabs, bookmarks, and even search results. It helps improve brand recognition, enhance user experience, and make your website look professional. 

If you want to update or change your WordPress favicon, there are two main ways: through WordPress settings or with a plugin. This guide walks you through each method step by step.

Table of Contents

Method 1: Change the Favicon in the WordPress Customizer

The WordPress Customizer is the simplest and most beginner-friendly way to update your website’s favicon. This method allows you to upload a favicon directly from your WordPress dashboard without additional plugins. It also allows you to set or change your favicon in just a few steps. Here’s how it’s done.

Step 1: Log in to Your WordPress dashboard

Open your website and visit yourwebsite.com/wp-admin (replace “yourwebsite” with your actual domain).

Step 2: Navigate to the Customizer

From the WordPress dashboard, head to the left-hand navigation panel. Click “Appearance,” then select “Customize.”

This opens the WordPress Customizer, where you can modify your site’s design and settings.

Step 3: Select Site Identity

In the Customizer menu, scroll down and select “Site Identity.”

Here, you’ll find options to edit your site title, tagline, and site icon (the favicon).

Step 4: Upload Your Favicon Once you click on “Site Icon,” choose an existing image from your media library or upload a new one.
Step 5: Adjust the Favicon Size After selecting the favicon image, WordPress previews how it will look in a browser tab and on mobile devices. 
  • If your image is too large, WordPress will prompt you to crop it. 
  • Use the cropping tool to adjust the image as needed. 
  • WordPress recommends a 512×512 pixel image for best results.
Pro tip: Use a square-shaped image to prevent distortion. A transparent PNG or an ICO file works best for a clean look. Correction on the video:

Step 6: Save and Publish Changes

Click “Publish” to apply the new favicon. You can also choose a different favicon by clicking “Change Image,” or remove your favicon entirely by selecting “Remove.”

Once your favicon is uploaded and saved, open your website in a new browser tab to verify the change. If the old icon still appears, clear your browser cache. You can also try opening your website in an incognito window to see the updated icon.

Method 2: Change Favicon Using a Plugin

Using a WordPress plugin is an excellent option if you want more control over how your favicon appears across devices and browsers. Plugins can generate multiple favicon versions for various platforms, ensuring compatibility and a professional appearance. They also:

  • Automate generating favicons for different screen sizes and browsers.
  • Solve caching issues that may prevent favicon updates.
  • Provide extra customization options for better branding. 


One of the most popular plugins for this task is RealFaviconGenerator. Below are the steps to install and use it effectively. 

Step 1: Install the Plugin

From your WordPress dashboard, go to “Plugins > Add New.”

Search for RealFaviconGenerator. Click “Install Now,” then “Activate.”

Step 2: Upload your Favicon

After activating the plugin, go to “Appearance > Favicon” in the left-hand navigation panel.

Click “Select Image” to choose an image from the media library or upload a new one.

Your image should be at least 512×512 pixels for best results. This ensures your favicon is correctly formatted before generating different browser versions.

Step 3: Generate the Favicon

After uploading the image, RealFaviconGenerator will generate multiple versions for different browsers and devices. 

Click the “Generate Favicon” icon.

This will take you to the RealFaviconGenerator’s website, where your site icons will be generated.

After finalizing the icons, scroll down to the bottom of the page and click “Generate Favicon and HTML Code.” This provides all the files and code needed to upload the favicon variations to your site.

Your favicons will now be optimized for desktop browsers like Chrome, Firefox, Safari, and Edge, as well as mobile devices such as iOS and Android.

Step 4: Apply the Changes and Verify the Favicon

Once the favicon files are generated, the plugin automatically updates your WordPress site with the new site icon. However, you need to verify that it’s working correctly. 

  • Open your website in an incognito window to see the updated site logo. 
  • Clear your browser cache if the previous favicon still appears. 
  • Check your site on a mobile device or another browser. 


If your favicon doesn’t update, don’t worry. Some browsers store favicons in the cache for days, so you may need to wait a little while for the change to reflect everywhere. 

Best Practices for Changing a Favicon in WordPress

When updating your Favicon, following best practices ensures your website maintains a professional look and avoids technical issues. Here are five key best practices to follow: 

Use the Right File Format and Size

Favicons should be optimized for all browsers and devices. 

  • The file format should be PNG, ICO, or SVG. PNG is best for transparency, while ICO is widely supported across browsers. 
  • WordPress requires at least 512×512 pixels, but for better compatibility, you can create multiple sizes, such as 16×16, 32×32, or 48×48.
  • Ensure the favicon is square (1:1 ratio) to prevent distortion.

Keep Your Favicon Simple and Recognizable

Even though favicons are small, they must be clear and easy to recognize.

  • Use simple logos or icons instead of text-heavy designs.
  • Choose a contrasting color scheme to make the favicon stand out.
  • Avoid complex details that become unrecognizable when scaled down.

Ensure Cross-Browser and Device Compatibility

Different browsers and devices may display favicons differently.

  • Use favicon generators like RealFaviconGenerators to create multiple icon sizes for different devices. 
  • Test your Favicon on Chrome, Firefox, Edge, and Safari, as well as on mobile devices. 

Clear Cache to See Changes Immediately

If your favicon doesn’t update immediately, it’s likely due to caching issues. 

  • Clear your browser cache. Press Ctrl + Shift + Delete on Windows or Cmd + Shift + Delete on Mac.
  • If using a caching plugin, clear your site’s cache. 
  • Open your website in an incognito window to see the changes faster. 

FAQs

If your favicon hasn’t updated, try clearing your browser and site cache. Some browsers take time to reflect changes.

The recommended size is 512×512 pixels in PNG format. WordPress will automatically resize it as needed.

Yes. PNG, JPG, and ICO files are supported, but PNG is preferred because it supports transparency, which allows the favicon to blend well with different browser themes and device backgrounds.

Favicons don’t directly impact SEO, but they improve brand recognition and trust, which can increase site engagement.

The Final Word

Updating your WordPress Favicon is a simple but important step in branding your website. Whether you use WordPress Customizer or a plugin, each method ensures your favicon appears correctly.

If you’re looking for a seamless way to manage your website and boost SEO, contact Lead Nicely. We’re a one-stop SEO and content marketing agency offering everything you need to grow your online presence. Work with Lead Nicely today to improve your website rankings and drive conversions for your business.

Tonika
Dr. Tonika Bruce, MSN, RN, MBA is an accomplished business leader, author, and founder of Lead Nicely Inc and Phalera. She is also an expert strategist with more than 15 years of experience in strategy consulting, business development, and marketing. Her work has been featured in reputable publications, including Forbes, Entrepreneur, Inc, Small Biz Trends, MBBCH, and The Color of Wellness.

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