Successful digital marketing campaigns can’t be achieved by one person. With the various roles involved in keeping up with the volatile digital marketing eco-system, one needs a good team of specialists to help execute campaigns efficiently.
In this article, we will look at how to do market research and hire your digital marketing team.
1. Copywriter
The copywriter is essential when hiring a digital marketing team. Your content is non-existent without this role. Your copywriter should first of all be a good writer; and one who also understands your brand thoroughly. Finding the right blend of these 2 qualities will enable your copywriter to tell a good story of your brand to others. Communication is key for your digital marketing team, and your copywriter is your chief communicator.
2. Designer
Your digital marketing team’s designer is responsible for creative compositions that add flesh to the stories the copywriter tells. They add to the brand’s story by determining the audiovisual elements that will appeal to the target market. The designer should be highly skilled and should understand the story behind the brand as well as the copywriter. This will be important to help the individual determine which elements will best stimulate senses that relate to the story being told.
3. Web Developer
With a copywriter and designer, your digital marketing team now deserves a technical person in the role of the web developer. One that is skilled enough to implement designs they were given while making sure that targeted clients get the desired user experience imagined. This person should therefore be a master at converting designs into technical masterpieces without neglecting user experience. Your web developer should also be well versed in search engine optimization to integrate them into your website and other digital campaigns.
4. Marketing Strategist
The marketing strategist is supposed to be the people person. This person understands the target audience and digital marketing in general. They focus on understanding the target audience and how they react to different situations within the market. They analyze trends and the effect of campaigns on the target audience. They also try to anticipate these reactions based on past data to identify opportunities before they become evident. Sometimes the marketing strategist combines with the social media manager to create trends suitable for your brand’s target market.
5. Social Media Manager
There are many social media channels and tools that enable one to smoothly coordinate campaigns on all these channels. The social media manager is the digital marketing team member responsible for this. This individual understands the similarities and differences between the different social media channels and knows how to break down planned campaigns into smaller units for the different channels. A good social media manager is an expert at driving traffic to your content and converting this traffic into clients. There are other roles in a digital marketing team, but most of them can be grouped under any of the ones listed above since their jobs intersect.
