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Everyone wants to increase traffic to their website. But it is not an easy game.
Many new business owners and marketers struggle a lot to increase their website’s traffic. If you are among them, don’t worry. We can help.
In this blog, we have listed 10 tips on how to increase your website traffic.
Let’s get started!
1. Create High-Quality Content
Publishing high-quality content is the key to increasing traffic to your website.
As you know, people use search engines to find answers to their questions. So, the more content your website has, the more people you can attract.
However, the key is to publish high-quality content on your website’s niche to make it stand out. When you do it consistently, your audience will start engaging with your website and become your loyal followers.
Summing up, when you publish high-quality, SEO-optimized content on your website regularly, Google will start showing your website to users. Since your content is of high quality, people will like it. When more people visit your website, Google will automatically start ranking your website higher in the search results.
2. Optimize for SEO
When you publish a blog, you should ensure it is optimized for SEO. If it is not optimized for SEO, no one will find it. Search Engine Optimization (SEO) refers to optimizing your blog to rank higher in the search results for a specific search query.
There are three types of SEO; on-page, off-page, and technical SEO. Optimizing your blog for all these factors is essential to get the top spot in Google.
On-page SEO refers to optimizing the content on your page to achieve better search rankings. This includes writing high-quality content, adding internal links, optimizing the title tag, images, URL, etc.
Off-page SEO is the activities you do outside your website to rank your blog higher in the search results. This includes link building, local SEO, social media marketing, etc. Among all these, link building influences the off-page SEO of your website the most.
Technical SEO deals with optimizing the technical aspects of your website. This includes improving the site structure, optimizing for mobile, adding structured data, improving the loading speed, etc.
If you are new to the marketing world, you will probably struggle to optimize your website for SEO. So we suggest you hire a professional SEO agency like us, Lead Nicely.
3. Build Backlinks
Backlinks are one of the main ranking factors of Google. So, if you want to increase traffic to your website, you should ensure that your website has a good number of high-quality backlinks.
Alright. What are backlinks?
In simple terms, backlinks refer to the links you get from other websites.
When a big website provides a backlink to your website, Google will understand that your content is worth ranking high in the search results. You can say that Google sees backlinks as a vote of confidence. So, the more high-quality backlinks your blog gets, the better it will rank in the search results.
4. Write Keyword-Optimized Content
Including keywords in your blog is essential for people to find it. In other words, including keywords in your blog will help Google show your blog to the right set of audience.
For instance, say you are writing a blog about digital marketing. In this case, you should add digital marketing and other related keywords in your blog to make it appear to users searching for those phrases.
You can use tools like SEMRush to perform keyword research. Enter the seed keyword in the tool to get a list of keyword ideas.
Among those keywords, choose the best. Generally speaking, you should prefer keywords with a high search volume and low difficulty.
5. Regularly Update the Older Posts
Google does not like old content. So do the users.
So, if your content is not getting traffic and is old, update it with the latest information. When you do so, the traffic to your post will increase, provided it’s optimized for other SEO aspects.
Here we would like to make a note of a point. Evergreen content does not require you to update it frequently. For instance, if you have written a blog on how to iron a cloth (an evergreen content), that information will be relevant for years to come.
However, you may have to add some additional information — maybe once a year — to make your blog more appealing to Google.
6. Voice Search Optimization
Nowadays, the number of people using voice search has increased tremendously.
In fact, according to Google’s official information, 20% of the search in the Google app are voice done by voice.
This is according to 2016. In 2023, the percentage will be a lot higher.
Here are some points to help optimize your content for voice search.
- Optimize your blog for long-tail keywords. When users use voice search, they speak in sentences rather than short phrases. For instance, you can optimize your blog for “what is digital marketing” instead of “digital marketing” to make it rank for both text and voice searches.
- Optimize for the featured snippet. You can get the snippet if you summarize the answer to a question in one paragraph. For example, if you provide a short and summarized answer for what is digital marketing, you can win the featured snippet for this keyword.
7. Publish Guest Posts
Guest posting, as the name suggests, refers to publishing content on someone else’s website.
It is a great strategy to increase traffic to your website. Also, it helps to build backlinks.
You can find websites in a similar niche to yours and approach webmasters for a guest posting opportunity. If a webmaster allows you to guest post, you can write a blog relevant to that website’s audience.
In the guest post, you may add a link to your blog if it’s relevant. If you do so, you can get a backlink from the website. Also, there is a good chance for that website audience to check out your website.
8. Utilize Email Marketing
Email marketing is a cost-effective strategy with a great ROI.
Initially, you may not see great results from email marketing. However, as your subscribers increase, the results will be tremendously better.
Here are some tips for email marketing.
- Write compelling subject lines.
- Ensure the body content is short and descriptive.
- Personalize the email whenever possible. When you do so, the open rate will increase by 29%, and the click-through rate will increase by 41%.
- Ensure the emails are mobile-friendly.
- Send the emails at the correct intervals.
- Perform A/B testing to know the best-performing emails.