It has been more than two years since the global COVID-19 pandemic struck us. The COVID-19 pandemic caused governments across the world to impose various restrictions to curb the spread of the virus. These restrictions, without doubt, had a significant impact on many businesses — including digital marketing. However, digital marketing didn’t take a massive hit because of the restrictions. Here’s why. The restrictions imposed by governments made many people shop online and consume digital content. This helped digital marketers to make good money even during the pandemic. Ok. In this blog, I have listed the impacts that COVID-19 had on digital marketing.
1. Digital Marketing Strategies Still Work
Digital marketing strategies like SEO, Pay-per-click (PPC) advertising, affiliate marketing, email marketing, and social media marketing are effective even during the pandemic. Since people use the internet more than ever before during the pandemic, digital marketing strategies work fantastically. If you want digital marketing strategies to work well for your business, ensure to implement them correctly.
2. Quality of Content Matters a Lot
Even before the pandemic, if you wanted to succeed in digital marketing, you’d have to publish high-quality content. But, during the pandemic, it’s even more essential to publish high-quality content. A lot of resources are available on the internet. But previously, people were hooked up with their work, so they didn’t spend much time researching when purchasing a product. The same isn’t the case during the pandemic.
Since people have a lot of free time because of extended lockdowns, they can perform thorough research and make an informed purchase decision. If you publish high-quality content, you can attract people to your content and convert them into customers.
3. Target E-Commerce Business Owners
During the pandemic, many people started to purchase online. This made many people start e-commerce businesses. E-commerce business owners will likely know that digital marketing can boost their sales. However, since many owners aren’t very familiar with digital marketing, they aren’t able to implement digital marketing strategies in a way to gives them the highest ROI. As a digital marketer, you can approach new e-commerce business owners and ask them whether they need your digital marketing service. Since they need help in digital marketing, they will most likely agree to your offer — providing that your services are top-notch.
Bonus tip: Starting an e-commerce business during this pandemic is a fantastic idea since people are shopping online. If you want to start an e-commerce business, I suggest you do so without hesitation. Since you’re already knowledgeable about digital marketing, you’ll be able to sell the products easily.
4. Focus on Your Strengths
We’re in a pandemic. In this situation, you shouldn’t try to reinvent the wheel. Instead, focus on the aspects where you’re already performing well. If possible, you can try to improve your performance in these aspects. For instance, if you’re generating income through your website, you should primarily focus on publishing more high-quality content and optimizing your website for SEO to attract more visitors. Having seen the impacts that COVID-19 had on digital marketing, I’ll now share some interesting stats.
During the COVID-19 pandemic,
- 20,455 e-commerce businesses were started.
- 11,348 consultant businesses were started.
- 11,074 real estate businesses were started.
- 8,023 web-based service businesses were started.
(Source: Incfile Research)
Even if we didn’t come out of COVID-19 completely, the situation now is a lot better compared to a few months back. So, if you’re planning to start a business, go ahead and start it without hesitation. Regardless of the business you start, utilize digital marketing strategies to promote the products.