If you plan to create a website or already have one, you should know the importance of SEO.
In this blog, we have explained what SEO is, and we have also made a list of 10 reasons that you should know regarding the importance of SEO for your website.
What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines.
When a user performs a search on a search engine like Google, Bing, or Yahoo, the search engine’s algorithm scans through millions of web pages to provide the most relevant and useful results. SEO helps search engines understand what a website is about and how valuable it is to users.
Why Is SEO Important for a Website? 10 Reasons!
1. Increase Traffic
Of course, the websites that rank on the first page of Google get a lot more clicks than the websites that rank on the subsequent pages.
There are quite a few ways to make your website rank on the first page of the search results. Some of the ways include advertising and SEO.
If your website is brand new and you want to increase the traffic to your content immediately, you can go ahead and run “Search ads” on Google. But, they can be pretty expensive! Also, it is not a long-term solution!
Talking about SEO, it takes time, but it is very effective. If your content is good and SEO optimized, it will rank pretty well on Google within a few months. Now, this rank is almost permanent, and you aren’t paying any money for the clicks.
Bonus tip: As a digital marketer, you should be an expert in advertising and SEO because each client will have different intent.
2. Increase Trust
Now, we would like to ask you a question!
Say you doubt something. Where will you first ask your doubt? Probably, on Google, correct?!
If you answered ‘Yes’, you aren’t alone!
People trust Google, and thus they trust the websites that give the solution to their problem.
If you manage to get your website rank on the first page of Google, you are building trust among people. This will, in turn, increase your sales/visitors/leads depending on your motive.
3. Better User Experience
If you make your content SEO optimized, by default, you will perfect the User Experience too!
Are you wondering how SEO optimization can better user experience? Here’s how it can:
- If your website is SEO optimized, it won’t contain spam.
- The content on an SEO-optimized website will be structured correctly, and this helps to better the user experience.
- The images in an SEO-optimized website will be of the correct size, ensuring that the website loads fast.
- Finally, there won’t be too many promotional elements on an SEO-optimized website such that it disturbs the visitor.
Now, we will quickly explain two important topics, “White Hat SEO” and “Black Hat SEO”.
White Hat SEO
If your SEO techniques go as per Google’s guidelines, you’re following the White Hat SEO approach. This means you satisfy both the visitor and the search engine. More importantly, by following this approach, you are on the safer side.
Also, if you want to better the user experience on your website, you should proceed with the White Hat SEO approach.
Black Hat SEO
If your SEO techniques go against Google’s guidelines, then you’re following the wrong approach called Black Hat SEO. Also, by following this approach, the user experience on your website will take a hard hit.
4. Costs Less
This point is quite obvious!
SEO is a skill that one should master. If he masters, he can make his website rank higher on Google.
If you don’t know about SEO, don’t worry! There are lots of SEO experts ready to get hired. Even if you pay them a good salary, the cost will be lower than running advertisements. This is one of the significant advantages of SEO.
If you own a website, we highly recommend you to get the knowledge of SEO as it will be very beneficial in your journey as an online business owner. Learning SEO is relatively easy. There are lots of free high-quality SEO guides out there that you can use to learn SEO. Once learned, you can practice, and this eventually makes you an SEO master!
5. Outrank Competitors
You can use SEO to outrank your competitors. But, targeting the right keyword is super important.
If your website is pretty new and you want to rank for popular keywords, trust us, you are wasting your time. At the initial stage, rank for keywords with low competition even if they have low monthly search volume.
Ranking #1 for a keyword with an average monthly search volume of 500 is better than ranking on the second, or third, or fourth page of the search results for a keyword with a monthly search volume of 50,000.
6. Increase Engagement
SEO plays an essential role in increasing engagement on your website. One of the best SEO factors to increase engagement is internal linking.
If you’re unaware of internal linking, it refers to linking within the website. For example, say you have two blogs. One blog is about smartphones, and the other blog is about smartphone cameras. In the smartphone blog, you can add the link to the smartphone camera blog, and this is called internal linking.
So, if someone clicked on the smartphone blog, you’re providing additional value to them by adding the link to the smartphone camera blog. This helps in increasing the engagement, and it also helps to reduce the bounce rate.
Besides increasing the engagement, internal linking helps Google to understand the structure of our website better.
7. Attracts Researchers
SEO helps in attracting buyers in various ways. The reason is simple. Nowadays, before purchasing a product, we research it on Google.
Now, if your website is monetized by affiliate marketing, you can turn those researchers into buyers. Similarly, if you have your own digital store, you can convert those researchers into your customers. To achieve this, you should ensure that your website is SEO-optimized so that it can rank on Google.
Thus, SEO plays an essential role in converting researchers into buyers/customers.
8. Long-Term Solution
As mentioned before, SEO is a long-term solution.
If you advertise your website, the results will last only till you pay the advertising platforms like Google and Facebook. This is a short-term solution. Moreover, the money you make through it can’t be considered as passive income because you are putting in your effort and money each time you advertise the product.
So, if you want to make passive income through your website, SEO is a must. Sure, SEO optimization takes time and effort, but it is worth it!
If your website is perfectly SEO optimized, the money you make through your website will gradually increase over time. At one stage, your website will reach a level that can’t be touched even if you spend a pretty good amount of money on advertising.
SEO is the king!
9. Helps to Target the Right Audience
SEO can help to target the right audience! Wondering how?
Say your website is about gadgets. Most of the people who search for gadgets on Google will be interested in it. So, if your website ranks on the top, people will click on your website, and these audiences are targeted audiences.
So, if you correctly optimize your website’s SEO, you will automatically start getting a targeted audience.
10. Evolving Website
If you want your excellent website to stay on the top of search results, you need to update it frequently. This is a good SEO practice.
So, if you keep your website SEO optimized, you will, by default, make sure that your website is up-to-date.
SEO is super-important for any kind of website. So, as a website owner, your primary goal should be optimizing your SEO, and this, in turn, increases your traffic and sales.
It’s important to note that SEO is an ongoing process that requires constant monitoring, analysis, and adaptation to keep up with search engine algorithm changes and evolving user behaviors. Properly implemented SEO can lead to increased organic traffic, higher rankings, and ultimately, better online visibility and exposure for a website or online business.
We wish you All the Best!