An SEO strategist optimizes web pages for on-page, off-page, and technical SEO to make them rank higher in search results. If you’re looking to become an SEO strategist, here are the tasks you will perform:
Let’s Discuss Each Of Them In Detail.
Keyword Research
Optimizing content for the right keywords is crucial to ranking higher in search results. Keyword research helps you understand user intent and create content that aligns with what users are searching for, driving relevant traffic to your site.
As an SEO strategist, you should know how to identify the right keywords based on search volume, topic relevance, and competition. You should also learn how to use popular SEO tools like SEMrush, Ahrefs, Moz, and Ubersuggest.
Optimize Content
Content is of no use if you don’t optimize it. Here’s how to optimize content to rank higher in search results:
- Ensure the content is high-quality, on-topic, and engaging to read
- Include the right keywords in the meta title, meta description, headings, and body
- Make title tags concise
- Add header tags to break down the content
- Add internal links
- Optimize the URL
- Compress images before uploading and add alt text
Create A Content Strategy
At the heart of SEO lies content. As an SEO strategist, you should work closely with content writers to come up with a bespoke content strategy that aligns with the goals of the company.
Here’s How To Create A Content Strategy:
Define your goals
Identify your target audience
Create a template to follow
Create a content calendar
Make sure to refine your strategy based on the performance of articles and the feedback you receive.
Build Backlinks
Backlinks are among the main ranking factors — they are votes of confidence. The more high-quality backlinks you have, the more the chance your website will rank higher. Here are the strategies to build backlinks:
- Guest posting
- Broken link-building
- Email outreach
- Replicate your competitor’s link-building strategy
- Influencer outreach
Analyze Website Performance
A skilled SEO strategist is always on the ball, keeping a close eye on the website’s performance. Use Google Analytics, Google Search Console, and third-party tools like SEMRush to track performance.
Here Are The Metrics To Track:
- Website organic traffic
- User behavior
- Bounce rate
- Conversion rate
- Click-through rate (CTR)
- Average session duration
- Page load time
- Backlink profile
- Mobile usability
Prepare weekly reports and send them to stakeholders to keep them informed about the progress and effectiveness of your SEO efforts. It helps them make data-driven decisions.
Conduct Technical Audit
Technical audits help ensure your website is running smoothly. You can manually go through the website to identify technical errors. Tools like Google Search Console and SEMrush can also help you with it. Some common technical SEO errors include duplicate content, broken links, and crawl errors.
Fixing technical SEO issues can improve the performance of the website.
Enhance User Experience (UX)
User experience is the linchpin of successful SEO, and as an SEO strategist, you should know the techniques to improve the UX of a website.
Here Are Some Tips To Do So:
- Improve page speed: Optimize images, leverage browser caching, and minify CSS and JavaScript.
- Mobile-friendliness: Use a responsive theme to provide a good experience for mobile users.
- Well-defined website structure: Help users quickly find the information they need. Hierarchical, sequential, matrix, and database are the four types of website structure, each serving different needs.
- Intuitive navigation: Use descriptive labels for menu items and ensure the navigation menu is easy to find.
- Readable typography: Choose an appropriate font and ensure sufficient contrast between text and background colors.
- Use visuals: Adding attractive images in the right places can significantly improve user experience. Make sure to compress the images before uploading.
Local SEO
Any business with a physical location can benefit from local SEO. It helps your business be more visible to your local audience.
As an SEO strategist, you should know how to set up a Google Business Profile and add the business to local directories. Ensure the business name, address, and phone number (NAP) are consistent across all directories.
Analyze Competitors
An SEO strategist should know how to analyze competitors’ websites, including their content, backlink profiles, and technical aspects, to improve your website and identify opportunities.
Stay Updated With Industry Trends
SEO is like riding a wave that keeps changing as search engines constantly tweak their algorithms. As an SEO strategist, you should ride this wave and stay updated on these ever-shifting tides.
Regularly read SEO-related articles (like Lead Nicely Blog), attend webinars, and participate in forums to keep yourself updated.
Collaborate With Teams
As an SEO strategist, you must also work closely with marketing, web development, and content teams. Effective collaboration is crucial to achieving company goals.
FAQs
How much does an SEO strategist make?
The national average salary of an SEO strategist is $90,500/year. However, the pay can vary depending on your experience, location, and company size.
What qualifications should an SEO strategist have?
Bachelor’s or master’s degrees in marketing, communications, or business are common qualifications for an SEO strategist. Certifications in SEO or digital marketing can also be advantageous.
Do SEO strategists require coding skills?
No. However, having a basic understanding of HTML, CSS, and JavaScript can help with technical SEO.
The Final Word
To succeed as an SEO strategist, you should understand the latest SEO strategies and how to apply them to drive traffic and increase revenue for your clients.
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