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In 2022, marketing has changed a lot compared to a few years back. In this era, many businesses started to focus on digital marketing.
As a digital marketer, it’s a must to know to generate leads for your business or clients. In this blog, we have explained what lead generation is in digital marketing, and we have also made a list of the best lead generation strategies.
Let’s dive into it!
What Is Lead Generation?
Before knowing what lead generation is, we will quickly see what a lead is.
If a person shows interest in the products and services you offer, he is called a lead.
Talking about lead generation, it is the process of attracting customers through the products and services you offer. Now, we will see the best strategies to generate leads.
What Are the Lead Generation Strategies?
There are various lead generation strategies in digital marketing, but some of the best among them are as follows:
- Search Engine Optimization (SEO)
- Email marketing
- Social media marketing
- PPC advertising
1. Search Engine Optimization (SEO)
If you want to generate leads for your business, SEO is one of the best ways to follow. There are various reasons for that. Some of them include a targeted audience, cost-effective, consistent results, etc.
SEO is focused on increasing website traffic. If you’re planning to generate leads for your business through SEO, you need to create a website.
Thankfully, creating a website has become pretty simple nowadays. Just choose a domain name and a hosting platform like HostGator to host your website. If you opt for HostGator’s yearly plan, they will offer a domain name for free. Once you complete these steps, you’re good to create a website!
To bring lead generation through SEO, you need to ensure that the website is SEO optimized. Here are the factors that play an essential role in SEO optimization.
Loading speed plays a vital role in SEO optimization. I want to explain the importance of fast loading speed with a real-time example.
Say you’re searching on Google for something. If you click on a website, and if it doesn’t load within 5-7 seconds, you’ll lose your patience, and you will go ahead and click the link to an alternative website. Am I correct?
To avoid this situation, you must ensure that your website loads fast. If you’re using WordPress for your website, you can install plugins like Asset CleanUp, WP Fastest Cache, etc., to speed up the website.
Moreover, make sure to compress the images before uploading them. You can use tools like TinyPNG to compress the image.
Build Internal and External Links
Internal and external linking can help to make the website SEO optimized.
Internal linking refers to linking within the website. This kind of linking can help Google to understand the structure of your website better.
External linking refers to linking other websites from your website.
Of course, for your website to become successful, it needs to contain good content. This is a must!
Also, make sure to perform excellent keyword research before publishing your content. Using the right keywords is essential for your content to rank high on the search results.
Ok! If you implement these strategies, you can generate a pretty good number of leads through SEO.
2. Email Marketing
Email marketing is a good old way of generating leads through digital marketing. Also, email marketing is quite effective as well.
First, if you’re unaware of email marketing, it refers to the email you send for marketing, advertising, promoting, etc.
Here is how lead generation through email marketing works.
- To collect people’s mail addresses, you have to offer them something in return, correct? So, first, decide on what you are going to offer, and then start working on it.
- Next, using email marketing software like Flodesk, build your sales funnel.
- Create an attractive opt-in form. An opt-in form is a place where people will provide their email addresses.
- Create an excellent landing page that accommodates your opt-in form.
- Using various marketing strategies like online marketing, content marketing, etc., promote your landing page/opt-in form.
- Once you gather the mail addresses of people, you can mail them regarding your product or service. But be sure not to make the email too promotional!
3. Social Media Marketing
As the name suggests, social media marketing refers to marketing through social media platforms like Instagram, Facebook, Twitter, etc. Social media platforms are very effective in generating leads for your business. No matter what your business is about, there will be a group of people on social media who will like your product or service.
Now, you shouldn’t expect to generate a good number of leads from the first day of creating your account. No, that’s not possible!
Instead, you can need to plan a strategy for your social media. Post regularly, and more importantly, publish the content that your audience is looking for. Also, provide value to your audience through your posts.
If all of your content on social media is about promoting your product, trust us, you can’t generate leads. The reason behind this is simple! Many people aren’t coming to social media platforms to see promotional stuff. In fact, many people would even hate them! But, if you promote your product in a step-by-step manner, people will like it, and people will be used to it.
We will give a small example. Say your business is about smartphone cases. And, imagine that Instagram is your primary social media platform for generating leads. In this case, you need first to publish valuable content related to smartphones (for example, tips and tricks in Apple iPhone 12 Pro Max). Once you find that people like your content, conduct a live session. Use this session to your best to generate leads.
We hope that you have understood the right way of generating leads through social media platforms.
4. PPC Advertising
Google, Facebook, and Twitter are some of the best platforms to run PPC ads. Through PPC, you can generate leads much faster than other methods because you’re paying for it here.
If you spare some money to spend on ads, and if you want to see immediate results, you should opt for PPC advertising.
But, if you’re on a tight budget, initially, we recommend generating leads through other methods like SEO and email marketing.
As you have read in the blog, Search Engine Optimization (SEO), email marketing, social media marketing, and PPC advertising are the best ways digital marketing ways to generate leads.
Also, generating leads may take time and effort, but you shouldn’t give up as a business owner! Not giving up is your key to success!