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Say you’re in a situation where you have mailed someone, but they didn’t respond or take any action. In this case, you have to send that person a follow-up email, which should seem polite and natural.
This process of writing a follow-up email can be pretty hard, especially if it’s your first time doing so. But, don’t worry!
In this blog, we have given an in-depth explanation to write a follow-up email along with a sample. So, let’s get started!
How to Write a Follow-Up Email?
Before getting into the topic of writing a follow-up email, we’ll first see the importance of sending them.
When it comes to email marketing, you can’t expect the desired results from the first email. If you want to convince your audience to purchase a product, they should first trust you. You can gain trust only if you send frequent (but high-quality) follow-up emails.
Moreover, when writing a follow-up email, use polite words and convey the message naturally. Besides this point, ensure to develop the feeling of urge within the readers.
These things can make a beginner feel overwhelmed. But, trust us, writing a follow-up email isn’t as hard as you’d imagine.
Ok! Now, let’s see how to write a follow-up email.
1. Specify the Purpose
Specifying the purpose is the first step involved in writing a follow-up email. You can achieve this by setting an objective.
If your objective is clear, the readers can easily understand what you expect from them. But, again, don’t make the email too pushy.
Some of the popular objectives of a follow-up email include:
- Request to get an action completed
- Thank you
- Getting to know the reader’s interest to promote them the correct products or services
- Closing a sale
2. Structure a Fantastic Subject Line
The subject line of an email plays a significant role in determining the open rate.
Nowadays, people get several emails per day. If you want to grab their attention, you should ensure that your subject line is attractive and to the point.
Moreover, some beginners and even experienced people tend to make their subject lines lengthy, which is wrong. A good subject line is short and detailed.
Fun fact: According to Experian, using emojis in the email subject line can increase the open rate by a whopping 56%.
We personally don’t use emojis in the subject line. However, considering the mind-boggling increase in the open rate, we guess it’s worth giving it a try.
3. Convey the Message Clearly and in a Professional Language
According to experts, an average person receives 121 emails per day. Of course, many people aren’t going to read all the emails they receive, myself included.
Next to the subject line, the content of the email has the highest significance in making people read an email. Thus, you should ensure to convey the message in a short, clear, and professional way.
If you expect the readers to take a specific action by reading your email, you should make sure to end the email with a strong Call-to-Action (CTA).
Generally, you’re pretty good at email marketing if you don’t make your subscribers feel that reading your email is a waste of time.
4. Send the Follow-Up Emails in the Correct Intervals
Last but not least, you should send the emails in the correct intervals. The gap you leave in between one follow-up email and the other shouldn’t be too long.
If you leave a lengthy gap, your audience will most likely lose the connection with you.
Generally speaking, there’s no specific interval to maintain between follow-up emails. The gap between one follow-up email and the other usually varies depending on the type of email and your business niche.
For example, if you’re sending out a “Thank you” email, it’s good that you send it within 24 hours of the customer purchasing a product. Similarly, if you expect a person to buy your product, you can send a follow-up email in an interval of about 3-4 days.
These are the primary steps involved in writing a follow-up email. Now, many of you will be expecting to see a follow-up email sample to get a better idea. Here’s it.
We hope this blog gave you a clear idea to write a follow-up email.
If you’re reading this blog without utilizing the email marketing strategy, trust us, it’s worth giving it a try. Emails can be beneficial in bringing leads and sales for your business. Moreover, it’s cost-effective.
GetResponse, one of the best email marketing software, lets you try their software free for 30 days. You can utilize this period to get familiar with the software and learn how email marketing works.
Why miss this fantastic opportunity?!!