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If you want your content to rank high on Google, it should be SEO-friendly.
In this blog, we have listed the strategies to write SEO-friendly content.
Let’s get started!
What Is SEO-Friendly Content?
First, we will quickly explain what SEO-friendly content is.
If you write content that is easy for search engines to understand, then your content is SEO-friendly. If you manage to get your content rank high for search results, you can get a lot of traffic; and thus improve your business.
But, this doesn’t mean that your content shouldn’t be reader-friendly. Good content should have the right balance between optimizing for search engines and readers.
Strategies to Create an SEO-Friendly Content
The following are the strategies to follow to write SEO-friendly content.
1. Keyword Research
If you want your content to be SEO-friendly, you should make it keyword-optimized. So, performing good keyword research is essential before writing any content.
Various tools such as Ubersuggest, Wordtracker, etc., can be used to perform keyword research.
Here are a few tips that you should consider when choosing a keyword:
- The keyword should have a decent average monthly search volume.
- If your website is new, try ranking for keywords with low competition. As a new website, it is better to rank #1 on the search results for a keyword with an average monthly search volume of 500 compared to ranking on the third page for a keyword with a search volume of 10,000. Thus, you should try ranking for keywords with ‘Low’ competition.
- Try targeting keywords with a high bid rate because this indicates that the keyword is good and in demand.
When including the keywords in your blog, you should ensure that it blends well with other content. If you spam your keywords, it will destroy the user experience and negatively impact your rankings.
2. Content Length
As always, content length is quite a controversial topic. There is no “right” content-length that your article should be of.
But, we would suggest writing content that is at least 1,000 words. 800 words used to be a big deal a few years ago, but nowadays, most websites that rank high on Google’s search results are pretty lengthy. So, writing long content will help in SEO and thus improve your content’s ranking on the search results.
Moreover, if your blog is a guide to some topic, it should be at least 2,500 words. These numbers might make a beginner blogger feel overwhelmed, but this is the reality. By practicing, writing lengthy content will become easier.
3. Good Content Structure
To come up with SEO-friendly content, you should structure your content well. Also, by structuring your content well, your content will be reader-friendly.
Now, talking about paragraphs, it should be no more than 6 lines. Your content should contain words that are easy to read and understand.
This blog is structured well, and as you can see, most of our paragraphs are pretty short. This makes it easy to read for readers.
If possible, include images in your content as it will help to enhance user engagement.
4. Meta Description
A meta description is HTML element that gives the outline of your content. It helps search engines to rank your content. Also, it allows the visitors to get an idea of what your content is about.
A good meta description should be short and to the point. Moreover, it should contain keywords.
Some content creators tend to ignore writing meta descriptions for their content. Because of this, Google picks some sentences from the content that it feels is the best for meta description. To be honest, the meta description that Google picks would be pretty bad!
So, please don’t hesitate to spend a few minutes writing a meta description for your content. Also, having a meta description will increase the Click-through-rate (CTR) by about 5.8%.
As you all know, the title plays a vital role in determining the click-through rate (CTR) of content.
If you want your content to be successful, it should have an attractive title. For Google to rank your content, your title should be SEO-friendly too. In SEO language, the titles are called title tags. They are the “blue” clickable headlines we see on the search results.
Ok, we have a question to ask. Which title will you click on:
- Lamborghini Urus review: Is it still the fastest SUV in the world?
- Lamborghini Urus review
Of course, you will click on the first title, correct?
The first title is attractive and SEO-friendly. You can make your title SEO-friendly by including the right keywords.
When creating your title, make sure to include words that are powerful and evokes curiosity. This will help in increasing the Click-through-rate (CTR) by about 13.9% and 5.9%, respectively.
In easy terms, SEO-friendly URLs are the ones that are keyword-rich and short.
Your URL should be structured in a way that is easy for Google to understand the topic of the page. Also, it is highly recommended that you add your content’s keyword (preferably focus keyword) to the URL.
Besides Google, making your URL short and to the point will let users know your content topic.
Note: Google recommends using hyphens (-) to separate the URL words and avoid using space and underscores (_).
If you want your blog to be SEO-friendly, you should optimize the images as well.
Here are a few tips to make the image SEO-friendly:
- Compress the images. There are various free tools such as TinyPNG that can be used to compress the image without sacrificing much on quality.
- Stick with the good-old image formats like .png, .jpeg, or .jpg.
- Write an SEO-rich Alt-text. This can help in boosting your rankings. Alt-text is an alternative text to images that is used when the browser can’t load the image.
- Give your image a good title.
- Last but not least, be sure that the image is mobile-friendly.
We hope you got a clear idea of how to write SEO-friendly content.
Making your content SEO-friendly is extremely important if you want your content to be successful. Lastly, along with implementing our strategies, make sure to work hard.
“Hard work is the key to success”.
All the Best!